Having trouble viewing this email? View it in your web browser


Maria Kakay
NAMI Keystone Pennsylvania

Deanna Tomaselli
PRSA Pittsburgh
NAMI Keystone PA Partners with PRSA Pittsburgh for CEOs Against Stigma Campaign
Chapter providing pro bono PR services to engage business leaders in Western PA on topic of mental illness in the workplace

PITTSBURGH, PA – March 27, 2019 – The Public Relations Society of America (PRSA) Pittsburgh chapter today announced its partnership with the National Alliance on Mental Illness (NAMI) Keystone Pennsylvania to promote its CEOs Against Stigma campaign. PRSA will provide pro bono public relations support to the organization through mid-2019. The project is supported by a three-year grant from the Staunton Farm Foundation.

The goal of the CEOs Against Stigma campaign is to break the stigma of mental illness in the workplace. CEOs across western Pennsylvania will pledge to educate themselves and employees about mental illness and how the stigma and silence affect workplace productivity. Depression is the leading cause of disability worldwide, costing the U.S. economy $210.5 billion per year in absenteeism, reduced productivity, and medical costs.

"The topic of mental illness is something that most modern workplaces are still frightened to broach, and that needs to change," said Ben Butler, APR, 2019 PRSA Pittsburgh Chapter president. "Employees shouldn't be slapped with stigma — they should be given an open and judgment-free platform for getting help. PRSA Pittsburgh is proud to support NAMI Keystone Pennsylvania. We hope our partnership will encourage CEOs across western Pennsylvania to recognize and do something about these issues."

PRSA Pittsburgh's role in the campaign is to create a strategic communication plan, which includes market research, marketing materials, social media, and media relations. A survey was also developed for CEOs to benchmark where leaders can start addressing the issue of mental illness in the workplace. In addition, PRSA will assist with a kickoff breakfast May 7, 2019, at 7 a.m. at the Duquesne Club in downtown Pittsburgh where CEOs will be invited to participate and hear from a panel of speakers, learning how they can make a difference to their employees.

"We're thankful that the PRSA Pittsburgh chapter is lending their public relations expertise to our organization this year," said Christine Michaels, CEO of NAMI Keystone Pennsylvania. "Stigma is one of the main reasons people don't seek treatment, so the more CEOs PRSA can help us reach, the more awareness we can bring to help break the stigma and allow people to get the help they need."

NAMI seeks to raise awareness and provide support and education for individuals and families affected by mental illness. Through different programs, events, and activities across the country, NAMI works to break the stigma on mental illness.

Visit ceos.namikeystonepa.org for more information about the CEOs Against Stigma Campaign.  



About NAMI Keystone Pennsylvania
NAMI Keystone Pennsylvania is the state organization in Pennsylvania for the National Alliance on Mental Illness. NAMI Keystone Pennsylvania is a 501(c)(3) grassroots nonprofit organization dedicated to improving the lives of children, adolescents, adults, and families affected by mental illness through recovery-focused support, education, and advocacy. More information is available at www.namikeystonepa.org or by calling (412) 366-3788.
About PRSA Pittsburgh
Chartered in 1947, the Public Relations Society of America (PRSA) is the world's largest and foremost organization for public relations professionals. PRSA Pittsburgh is one of the largest chapters within the East Central District, one of 10 PRSA districts. The PRSA Pittsburgh Mission is to create, educate, and empower a diverse community of communications professionals who value the role that public relations plays in their careers, their organizations, and the region. For more information, visit https://prsa-pgh.org.
About the Staunton Farm Foundation
The Staunton Farm Foundation is dedicated to improving the lives of people who live with mental illness and substance use disorders. The Foundation works to enhance behavioral health treatment, support, and recovery through grant making to nonprofit organizations in 10 southwestern Pennsylvania counties (Allegheny, Armstrong, Beaver, Butler, Fayette, Greene, Indiana, Lawrence, Washington, and Westmoreland).   To learn more visit www.stauntonfarm.org.

NAMIKeystonePA.org | Email | Give Now

Follow Us


NAMI Keystone Pennsylvania is here for you.   If you have questions about mental health resources, call our HelpLine at 1-888-264-7972 or email info@namikeystonepa.org. For crisis support 24/7, text NAMI to 741741.  To find the NAMI affiliate in Pennsylvania closest to you, click here.

Contact Us

NAMI Keystone Pennsylvania
105 Braunlich Drive
Suite 200
Pittsburgh, Pennsylvania 15237

Manage Subscription